Inspired by here.
The Local Standard was created from a
simple idea: South African clothing should be able to represent home without
feeling like souvenir wear.
We wanted to create pieces inspired by the
places, landscapes and everyday experiences around us — clothing that carries a
connection to South Africa while still being something you genuinely want to
wear every day.
That became The Local Standard.
Our designs draw from the details that make
this place what it is: the fynbos, the coastline, the mountains, the Karoo, the
cities, the plants and the stories found between them. Rather than putting
South Africa loudly across every shirt, we take those references and turn them
into clean, considered designs that feel familiar without being obvious.
